Modern Concepts

Today we're going to look into certain concepts that pertain to todays Graphic Industry

Visual Culture

Visual Culture deals with visual events in which, information, meaning or pleasure is sought by a consumer in an interface with visual technology.It is any aparatus that is designed to be looked at

Global Village

Global village refers to a world where evrybody is closely connected by modern telecommunication and is interdependant economically, socially and politically. This idea was by a man named Marshall McLuhan . Due to the industrial error, global trade grew rapidly,

McLuhan described how the globe has been contracted into a village by the rise of technology and the instantaneous movement of information to any point at the same time. In bringing all social and political functions together in a sudden implosion, electric speed heightened human awareness of responsibility to an intense degree.

Postmodernism

Postmodernism is a reaction to the assumed certainty of scientific, or objective, efforts to explain reality. In essence, it stems from a fact that reality is not simply mirrored in human understanding of it, but rather, is constructed as the mind tries to understand its own particular and personal reality (http://www.pbs.org/faithandreason/gengloss/postm-body.html).

Culture Industry

Industries which use creativity, cultural knowledge and intellectual property to produce products and service which have a potential for wealth and income generation thourgh the exploitation of cultural assets and production of knowledge based goods and services.

“The cultural industries include: advertising; architecture; crafts; designer furniture; fashion clothing; film, video and other audiovisual production; graphic design; educational and leisure software; live and recorded music; performing arts and entertainment; television, radio and internet broadcasting; visual arts and antiques; and writing and publishing. “(http://culturalentrepreneur.org/blog/what-are-cultural-industries/)

Virtual Reality

Virtual reality is a digitally stimulated enviroment that can simulate physical presence in places in the real world or imagined worlds. This normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, games, etc.