Incomplete Manifesto for Growth by Bruce Mau
This Canadian remains a pioneer in reshaping how modern designer ought to think when facing a blank canvas. I have found that his manifesto speak to me as a designer.
"Process is more important than outcome.
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
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This quote, taken from Bruce Mau’s “Incomplete Manifesto for Growth” conveys the notion that designer have to go through a series of trials in order to reach what I call a “creative high”. This is were the designer taps into a design trance( so to speak) where he/she is able to achieve unexpected results that result in the element of surprise. I often find that the process of creating is more rewarding than the final product. This is because I get to learn more about how far I can stretch myself during that period of creation.
In this manifesto Mau produces a 43 point program that attempts to help designers and creative folks think about their design process.
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