Samsung: Taking over the world

Samsung Boom!

Samsung  has recently taken the spotlight as one of the most innovative brands of our era.In the last year it enjoyed 40% rise in brand value and a growth of 21.5%  market share in smartphones alone. 

Unlike most electronic companies, Samsung's beginings were not technologically driven.
Samsung in it's inception dealt with in other business ventures rather then technology.

In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings. 

From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices.

Kun-Hee Lee took over as chairman the multi-million dollar comapany in 1987 after Byung-Chull Lee had passed on ealier that year.  In the 1990's . Samsung began to expand globally, building factories in the USA, Britain, China, Germany,Thailand,Spain and  china until 1997.

In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But due to thriving electronic industry they managed to manage this and continue to grow.

The history of Samsung and mobile phones goes back to 20 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks.

Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera phones at a speed to keep up with consumer demand. Samsung taken in the mobile industry and are currently second but competitor Apple is ahead with A about than 52.2% increase in shares.

I admire the simplistic style they have applied to their branding. What I really like about the brand is their ability to identify with their consumers, how they mold their products to meet the consumers needs. Which in turn solidifies their philosophy  which is "to devote our talent and technology to creating superior products and services that contribute to a better global society". I especially enjoy the fact that they have totally revolutionized user-technology interactivity.